An overview of the factors behind the growth of spa and wellness hotels is presented in this article. In 2016, HVS Spa & Wellness Division was created to focus on long-term investment considerations and detailed performance propositions in this sector. HVS has tracked growth trends in this sector for years, resulting in the establishment of this division. We take a deep dive into this rapidly advancing industry wellness hotel and identify what differentiates a transformational and immersive spa-and-wellness experience from a traditional hotel or resort facility. Additionally, this article examines key success factors and potential challenges associated with such developments.
Introduction of Wellness Lifestyle
Nowadays, the search for a meaningful lifestyle with modern iterations of ancient practices is a new trend for those who want to achieve optimal physical and mental health. These practices include massage, Ayurveda, acupuncture, yoga, naturopathy, meditation, and others. In order to stay healthy, both physically and mentally, health concepts are becoming an indispensable part of a sustainable future. Furthermore, due to the growing demand for ways to achieve wellness among hospitality and tourism industry employees, wellness concepts are becoming more prevalent.
Additionally, the desire for substantial improvements to one’s spiritual wellbeing has created a growing demand for ways to improve one’s spiritual wellbeing. Today, with the advent of technology, people with an active lifestyle are comfortable sharing their lives on social media with beautiful pictures of looking and feeling good in a nice environment, sleeping well in comfortable settings, etc. Therefore, social media is fast becoming a popular way for individuals to showcase and flaunt their new luxuries to their friends.
The Future of Wellness Is in Destination Spas
Hotel companies are increasingly interested in differentiating their product offerings with wellness-oriented facilities and amenities or incorporating wellness-focused brands into their portfolios. However, there is some doubt that traditional hotel management companies can adequately manage destination spas (or wellness resorts or wellness retreats). Offering bespoke wellness journeys and carefully curated health and wellness programs is fundamentally different from what traditional hotels might offer since it requires an in-depth understanding of the operational nuances of the spa and wellness market. In addition, these spas must follow a distinct strategic growth path from conventional hotel and resort models.
The Global Wellness Institute defines wellness tourism as having two major segments: primary wellness travelers and secondary wellness travelers. Those who choose a destination based on the wellness offerings provided are referring to the former, while those who want to maintain their own wellness routine or take part in wellness activities while traveling for leisure or business are referring to the latter. Wellness propositions are at the forefront of the current climate of travel and tourism. These further drive interest and demand in the primary wellness category, as transient leisure and recreation are primary focal points.
Dynamics Of the Global Market of Wellness
Across the world’s spa-and-wellness market, there are a variety of differences. In many Asian and European countries, the importance of wellbeing and spa experiences has a long history and is deeply ingrained in cultural values. Deeper and longer-lasting ideals are often conducive to more inclusive guest experiences, facility usage, and engagement.
Natural health benefits, hydrothermal experiences, and bio-dynamic prevention or therapeutics have long been practiced throughout many parts of the world. Furthermore, segments of the global spa-and-wellness industry have primarily developed sectors focused on luxury and manual aesthetic services. However, these markets differ in terms of how they have adapted to modern-day ideals. While some world areas have added spa services to complement preexisting cultural foundations of wellbeing, others have addressed wellbeing atop aesthetic and beauty services to meet emerging demands.
The global wellness-hospitality industry offers a wide range of new opportunities today. A well-crafted wellness facility will require a specific set of expertise and foresight, and there are many approaches to it. Wellness is a natural benefit that can be beneficial for self-care, especially during times of deep reflection and distress.