Agency accounts offer many benefits to marketers, agencies, and business owners. The process of obtaining one is straightforward and relatively quick. However, there are a few things to consider before applying for an account.
Obtaining an agency ad account is beneficial for all types of businesses. This type of account has fewer restrictions and allows for larger budgets.
Benefits
Using an agency ad account can help you scale your ecommerce business’s marketing efforts and reach. However, it’s important to choose a reputable and reliable partner with a proven track record. This will ensure that your campaigns are effective and meet your business goals. In addition, it will also minimize the risk of having your accounts disabled by Facebook.
A reputable agency will offer a prepayment and fees structure that align with your budget and campaign objectives. They will also provide a variety of benefits, including expert support and transparency. Be wary of providers that charge excessive fees or engage in unethical practices.
In addition to providing high-spend ad accounts, agencies can provide valuable insights into the market and your competitors. They will use their experience to optimize your campaigns and ensure that you get the best return on investment. This can save you a lot of time and money. In addition, they can help you identify new markets that may be profitable for your business.
Costs
Advertising agencies typically charge a range of fees to manage marketing campaigns. These fees can be a percentage of the total spend or a flat monthly fee. Brands should be aware of these costs to ensure they are making the best use of their marketing budgets.
Moreover, they should avoid agency ad accounts that do not provide transparency on their hourly rates and charges. Instead, they should choose an agency with a transparent pricing model and a benchmark to assess their performance.
In addition to their pricing structures, it is also important to evaluate an agency’s customer service and communication skills. This will help you identify the agency that will be the most effective for your business. It is important to remember that not all agencies are created equal, so it is essential to find one that specializes in your industry and has extensive experience with Facebook advertising. Also, make sure to stay within Facebook’s policies and avoid promoting prohibited products or engaging in misleading advertising practices to minimize the risk of account suspension.
Reliability
The word reliability has a broad meaning, which includes the ability to meet certain expectations. It is often used to describe a product or a service that provides consistent performance. It is also an important element of quality assurance, and can help to determine a company’s success. It is important to find a provider that has a high reputation and good customer reviews.
A reliable agency will provide a smooth recovery process if an account is banned by Facebook. This is a common occurrence because of violations of Facebook’s ad policies or misjudgments by Facebook moderators. In addition, a reputable agency will have a history of working with businesses of all sizes and budgets.
Look for an agency with extensive experience and expertise in Facebook ads. Make sure to check out their portfolio and past projects. If possible, read client reviews to get a first-hand look at their services. Client Focused Media, for example, specializes in integrated marketing, which includes strategic planning, branding, print, and advertising.
Accessibility
Agency accounts are especially useful for high-spend advertisers who want to avoid daily spend limits. They can also allow marketers to scale their campaigns strategically, which is important for growing their reach and driving business results. However, it is essential for businesses to follow Facebook’s advertising policies to minimize the risk of account disablement.
Clients should own and provide their marketing agencies with access to all of their owned assets (pages, pixels, catalogs & apps) via Business Manager. This will ensure that they can revoke access at any time without losing their own historic data.
Web accessibility is a strategic, smart opportunity that offers many business benefits and contributes to a more inclusive web for everyone. It optimizes performance strategies, builds strong relationships with potential consumers, lifts revenue and produces user experiences that are navigable for people with disabilities. It’s also the right thing to do.