Sunday, PrettyLittleThing showed for the first time during NYFW debuting their collaboration with Saweetie with performances from iconic pop stars Lil Kim, Ashanti, and Quavo.
PrettyLittleThing originated as an accessories only website, founder Umar Kamani identified a gap in the market for the girl who wants fast, affordable fashion and who shops for the weekend, every weekend. Fast forwards 7 years later and they’re the fastest growing retailer in the world shaping the retail landscape. Some of their standout celebrity guest in attendance were Kehlani, Shanina Shaik, Jasmine Tookes, Paris Hilton, Nicky Hilton, Fat Joe,Jasmine Sanders, Shaun Ross, Terrence J, Cody Simpson, and Hayley Hasselhoff. Check out some images from this event below.